Coaching for Coaches
Support for certified coaches who’ve done the training and still don’t feel ready to put themselves out there.
You’ve finished your certification, and you care about doing this work well. On paper, you’re qualified. In practice, putting yourself out there is a lot more complicated than anyone told you.
Instead of feeling confident, you second-guess your voice, overthink every post, and hesitate when it’s time to talk about your offer. You have the skills. Confidence just doesn’t come with the certificate.
As a PCC-credentialed coach and former iPEC Success Coach and assistant trainer, I’ve worked with hundreds of coaches at exactly this stage. I support you to trust yourself enough to actually use what you were trained to do.
Why You Became a Coach In the First Place
Most coaches I work with got into this for one of two reasons, and sometimes both. Coaching changed something for them and they wanted to give that to other people. Or there’s a group of people they’ve always wanted to support and coaching gave them a way to do it.
The reason doesn’t go away after certification. What changes is that you’re suddenly expected to be a marketer, a salesperson, and a business owner, too. And the coaching itself - the part you actually care about - becomes the thing you do the least.
The purpose is still there. You just keep tripping over yourself trying to get it out in the world.
What This Work Is (And What It Is Not)
This is not business coaching about funnels and algorithms, and it isn’t about faking confidence until it sticks.
We look at what’s going on inside you when hesitation, self-doubt, or imposter syndrome shows up, and at the stories you tell yourself about what kind of coach you are. Those stories have a lot to do with how visible you’re willing to be and whether you can talk about your services without flinching.
You don’t need a different personality to build a practice. You need to trust yourself enough to take the next step without talking yourself out of it.
What We Actually Work On
Every coach is different, but there come up again and again:
Talking about your services. Explaining what you do and what it costs without apologizing or over explaining.
Choosing a direction. Picking a niche or an offer when every option feels like it could be the wrong one.
Being Visible. Posting, showing up on video, and letting people see your work without rewriting everything five times.
Comparison. Scrolling past other coaches and deciding you’re already behind.
Coaching Yourself. Using the tools you’d use with a client when the client is you, which is harder than anyone admits.
Most coaches already know what to do. What’s missing is feeling ready enough to do it without forcing it, and that’s what we work on.
Integrating Consulting Support
Once you’re feeling steadier, I also bring in practical, consulting-style support based on what I’ve seen work (and not work) across hundreds of coaches.
This might be help with early decisions like packages, pricing, or which platforms are worth your time, or just someone to think out loud with who’s built a practice themselves.
Whatever we work on, the goal is a practice that actually fits you.
My Experience Working With Coaches
I’ve coached thousands of hours across multiple industries, and I’ve worked closely with coaches one-on-one, both in my practice and as an iPEC Success Coach and in the classroom as an assistant trainer, also with iPEC.
What I see most often is new coaches trying to get everything right on the outside, like the website, the logo, and the perfect offer, while the thing actually holding them back goes untouched.
My approach helps you shift from pressure and self-doubt to grounded action, so you can build momentum, trust yourself, and feel genuinely ready to share your work. That internal shift is what allows confidence to stop feeling forced and start feeling real.
“You’re Certified. Now What?”
If you are a certified coach trying to figure out your next steps, this is a good place to start.
If you want to know more about how I coach, start here.
Or if you’d rather talk it through, book a discovery call.
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